It's a good start to lead nurturing and education.

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This phase is ideal for educating your audience about your products or services, but in a way that addresses their needs or problems. This establishes a foundation of trust with your potential customers.

Boosts lead generation
While ToFu’s primary focus isn’t direct sales, it plays a crucial role in lead generation. By providing valuable content, you can lithuania mobile database visitors to share their contact information, turning anonymous visitors into identifiable leads.

Helps you segment your audience and personalize your content
The interactions and data collected in ToFu allow companies to target their audiences more effectively in subsequent stages of the funnel. Understanding the needs and interests of your ToFu audience can especially help you personalize your communication in subsequent stages, increasing the chances of conversion.