How does press relations generate value for IT companies?

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The first major advantage of press relations is that it complements the work of content marketing, generating spontaneous publicity. With the brand present in the media and in people's memories, it is much easier to win new customers and increase revenue.

For example, a press release can be used to sweden mobile database the press about the latest news, announce the launch of a product or even provide information about a campaign. The material can also be used as a basis for creating content for internal marketing purposes — and for the media as a whole, of course.

As your content is shared by the press, your website's positioning improves on Google and other search engines. In addition to boosting your marketing, this creates a cyclical movement to promote your brand.

It is also worth highlighting the awareness that this brings. A good press office keeps your brand present in the digital media that most interests your company. In an increasingly globalized market, this is a fundamental strategy to gain the trust of new customers and overcome the competition.

After all, with so many options available, it is natural that people — and especially corporate clients — give preference to brands they already know.