Depending on the company's needs

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In a broader sense, a company's branding includes visual (logo, website template), text (descriptions, articles), audio (podcasts, jingles) and audiovisual (video) pages, marketing strategy (including the company's SEO or communication with customers) and other elements. The purpose of branding is to remain in the minds of customers. Branding activities strengthen the connection between customers and the brand and encourage users to choose its offer. Rebranding is not the exact opposite of branding, as it does not involve the reverse process. Its purpose is only to change previously accepted assumptions: be it visual design, brand-customer relationships, or target group.

Rebranding can involve minor or major morocco cell phone number list changes. It can also apply to only a fragment of a given brand's offering, such as a single product, a specific service, or a series of products. What changes impact the rebranding the most: operational strategy (live, media, or both); visual identification; principles of the company's work; customer service (method, quality); audience. If rebranding involves major changes, it becomes more of a revolution than an evolution. You need to prepare your recipients for this, so as not to lose all your existing customers overnight, confused by the changes.

There are several ways to do this on the Internet. 1. Social networks where you can take care of your image. First of all, it is worth informing the recipients on social networks. If there are accounts on popular social networks - great. If not, you can use customer data and prepare an advertisement in Facebook Ads . The upcoming change should be clear from the advertising message. You need to encourage customers to visit the site after the update (it is advisable to plan price reductions and exclusive offers).