How to Calculate Return on Investment

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The formula for calculating ROI is as follows:

ROI = ((Revenue generated – Campaign costs) / Campaign costs) * 100

In other words, simply calculate the Net australia mobile database generated by a given marketing action (Revenue generated – Campaign costs), and divide it by the total cost of the campaign. The result of this calculation must be multiplied by 100 to obtain the percentage of return generated.

It is important to note that the formula only considers the costs and revenues generated by that action or investment, and not the company's total costs and revenues. Each action must be evaluated individually.

How important is ROI?
It is essential to calculate the ROI of the actions taken. This makes it easier to make decisions about future investments, since it is possible to evaluate performance more accurately. This makes it possible to separate which strategies and actions should be maintained, which ones need to be improved and which ones should be discarded.