European regulations on sustainable development

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The European Union, as a leader in sustainability efforts, has introduced a number of regulations aimed at increasing the transparency of corporate actions. The Sustainability Reporting Directive requires companies to provide detailed information on their environmental, social and corporate governance (ESG) impacts. These reports must conform to recognised standards, making manipulation and misrepresentation more difficult.

In addition, EU regulations on green claims clarify how companies can communicate their environmental performance. They require measurable data and avoid vague iceland phone number data claims such as "environmentally friendly" without adequate justification. Examples include EU taxonomy regulations that classify investments and activities as "green" only if they meet certain environmental criteria.

The fight against greenwashing requires commitment at many levels, from legislative action to NGO initiatives. Regulation and independent certification systems play a key role in promoting transparency and supporting genuinely green activities.

NGOs such as Greenpeace, WWF and ClientEarth play an important role in exposing greenwashing. They monitor the activities of companies, carry out independent analyses and publish reports that raise consumer awareness. For example, Greenpeace campaigns have repeatedly exposed companies that manipulate the environment, leading to changes in their practices.