Google Penguin, the new algorithm

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Google has just updated its search algorithm, with the same goal as always: improving the results offered by the search engine. Google Panda and Google Caffeine give way to the penguin.

The main objective of the new algorithm is to increase the pressure against those websites that contravene Google's famous quality guidelines and eliminate fraudulent practices in positioning . It is estimated that its impact affects 3% of queries.

Who should fear Google Penguin? Basically, those over-optimized websites that offer and program their content expressly for Google and not for users. This was always a Google maxim: if you want your website to be well india telegram data positioned, content is the key: generate quality content and you will get it!

If you have a website you should ask yourself if:

- You use hidden text or links.

- You use cloaking or elusive redirects.

- You send automated queries to Google.

- You load pages with irrelevant keywords .

- You generate duplicate content.

- You create pages with viruses or malicious software.

- You use "doorway" pages created exclusively for search engines.

- You use affiliate programs with non-original content.

Although none of these guidelines are new, what will improve is Google's monitoring of whether a website violates them. If your website does any of these... you have more reasons to worry about a possible penalty.

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