Content Marketing in B2B: How to Sell Complex Products

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rumana777
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Joined: Tue Dec 24, 2024 4:21 am

Content Marketing in B2B: How to Sell Complex Products

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On Thursday, August 10, a joint webinar was held by Ingate and Kompleto about how to promote complex products using content marketing and how to attract organic traffic.

Marina Ledvanova, project manager of the Kompleto warm-up unit , said:
What does content marketing include?
What is the difference between B2B content marketing and B2C content marketing?
In what cases is content marketing definitely portugal cell phone number list needed and NOT needed
What strategic goals can be achieved with content?
How to measure results correctly
What content promotion tactics should be used in the B2B segment, what channels are best to use
Why Content as a Tool Is Particularly Relevant in 2023
Pavel Gorbunov, senior search engine promotion specialist at Ingate , shared how to promote websites using media publications. In his presentation, he discussed:
Goals and objectives of website promotion in the media
How to Write Effective Articles
How to select resources for publication and re-publication
Results from publications: how to evaluate effectiveness
Watch the webinar recording on the Ingate YouTube channel.
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