The best option for optimizing for mobile devices is a responsive website design and the use of AMP pages, which are lightweight and therefore load faster.
Often SEO specialists, aiming for the top lines of search results, focus exclusively on performing promotional tasks, and ignore user needs. But any commercial site is launched primarily for people.
If you don't take user comfort into account, potential customers will prefer to go to more "human" competitors, no matter how wide the range is. Search bots, in turn, consider the time spent on the site as one of the behavioral factors. If most users do not stay on the resource, the robots will consider it a site with low efficiency and will lower it in the search results.
When focusing on user needs and triggers, it is worth considering the following recommendations:
You shouldn't radically change the design. Having become us cell phone number list accustomed to one color theme, button layout, set of filters, customers may leave if they don't recognize the resource once they enter it. It's better to introduce updates gradually and with pinpoint accuracy.
You should not abuse paid advertising blocks. There should be no more than two or three of them on a standard page. Moreover, the user should be able to close the intrusive advertising.
Sites with a large number of internal pages should not neglect the search bar, flexible filters and site map. The prospect of getting lost in the interface will prevent the lead from becoming a client.
Lack of work with the link profile
While focusing on technical optimization or working with content, some SEO specialists overlook the development of internal linking and building link mass through backlinks.
When working with internal links, keep in mind that the interlinking elements must be active. The status of links can be checked, for example, usingBroken Link Checker.