Mutant started working towards its objectiv

[trickseobd]

” , Explained jéssica uchôa, marketing coordinator at mutant. Hiring a content strategy was the best solution for mutant, which needed to establish trustworthy relationships with its customers. One of its premises was to provide the best experience for its audience and its customers' users before, during and after the sale. This is to delight them and, thus, make them promoters of your brand.

Today the communications market already understands that qatar whatsapp data the only strategy — so far — capable of elucidating a pain your customer has and educating them to use your product, is content marketing. Therefore, ana paula viana, customer success analyst at rock content, jessica uchôa, marketing coordinator at mutant and performance marketing agency, hubify, worked hard until the actions generated their first results: the first sales coming through inbound marketing, a strategy that uses content marketing as a pillar.

How did rock content help to achieve the expected result? e with its marketing team and rock participated with its expertise in digital marketing, organizing mutant's traffic acquisition channels to deliver the expected result. It took a few steps until there was synchrony between the teams: the first step was to determine for which keywords the result would arrive first; the second was to structure the top, middle and bottom posts of the funnel; the third step was to align the language and disseminate it in a way that was didactic and easy to understand, for the people who tended to use the product, but would not be attracted by content that was incomprehensible.