After a conversion is achieved

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Create nutrition flows focused on your buyer personaafter we define our buyer personas, we create nutrition flows to speak directly to each of them. Unlike newsletters, which are one-off shots, nutrition flows are sequences of recurring emails sento a specific segmenof your contacbase. Example: one of our buyer personas is a marketing director aa large university and one of his main “pains” is dealing with competition to attracnew students.

Based on this data, we produce a flow jusfor our leads with this spain whatsapp data profile and create a sequence of emails with copywriting focused on the difficulties of your business and its solutions. First, we send educational conten(ebooks, posts) so thathey understand how the visibility of contenmarketing can help them attracnew students. Then, we presensuccess stories from other universities, until they reach the end of the funnel and realize the value of our strategy.

We then send them an email to contacus. There is no formula or correcnumber of emails for a flow, this will depend on your strategy! The importanthing is to practice, tesand change tactics whenever necessary. Conducwebinarsthe webinar has several advantages thamake iattractive in terms of contenformat. Furthermore, iis also a good option for companies because: iis easy to consume (and also to produce); video contenis on the rise; iallows you to create interaction with the public; ihumanizes the company; igenerates authority.