Social Media Analytics is the complete analysis of the Social Strategy , useful for monitoring performance and achieving the objectives set. In this article we understand how to carry it out from A to Z.
Social Media Analytics is the danish mobile number process of collecting, analyzing, and interpreting data from social media activity for the purpose of gaining insights and making data-driven decisions.
Good Social Media Analytics includes several aspects, including:
tracking likes, saves and followers;
the analysis of comments and conversations;
the analysis of mentions and discussions around the brand;
the performance of advertising activities on social media;
the analysis of your visual identity;
the construction of a final report, in which the information is organized to be presented to the potential client or internal teams.
To make the concept even clearer, we can say that Social Media Analytics is a fundamental step to monitor your social activity and establish new possible operational tactics.