Social networks: marketplaces and online shopping

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According to eMarketer, mobile purchases could reach 54% of all e-commerce in Spain in 2021.

Responsive websites, adapted to multi-device browsing and those that have their own applications for e-commerce will be the ones that can best take advantage of the enormous potential of smartphones for digital shopping.

2.
Spaniards spend an average of 2 hours a day on social media, a time that we dedicate to informing ourselves, communicating and also, increasingly, to purchasing products and services.

The main social platforms incorporate their own marketplaces and also virtual product catalogues, with the option of making a direct purchase or being able to link to landing pages in the online store/app of each company.

Although we are still reluctant to buy directly school email database from social marketplaces, the current trend, and the one that seems to continue in 2021, is the promotion of articles on social networks, to channel them towards each company's own e-commerce . That famous "Buy on the web".

In addition to direct promotion, creating diverse content on social media improves our image and increases the number of followers. If you take care of your social media, your product and service posts will get better results.

3. Omnichannel marketing: personalized multichannel experience
It's probably happened to you at some point. You're visiting an online store, and you've even put a product in your cart, but suddenly you think about it more or something comes up and you don't finish the purchase.

You have “abandoned the cart,” but the cart has not abandoned you.

You keep browsing, you log into your social networks or your email and there it is, along with products you had visited or even others that might interest you more, but that you hadn't even found.