How to prepare your marketing plans for the coronavirus crisis

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By now we have all heard about the Coronavirus and its harmful effects on humans. This pandemic is a serious concern and will continue to spread for some time.

Did you know that we are receiving approximately more than 276,170 cases worldwide and it is increasing day by day? At this point, everyone should take the safety precautions recommended by the World Health Organization (WHO).

No one really knows how many people will be infected or die, but it has caused global stock markets to crash, meaning that as a business or even a marketer, you are bound to be affected. Top SEO companies will certainly come up with a solid solution to combat the impact of the coronavirus.

Our businesses are facing significant challenges today as the economic impact of this company number example philippines pandemic disease known as COVID 19 begins to affect everyone.

Businesses will suffer for a while
In China, the virus is recovering quickly, but it still took some time for companies to regain their previous positions. This is the global effect and all companies must work hard to make up for their losses. Companies like APPLE also closed their stores to prevent the spread of the virus.

This situation simply means less income, less stores. Most multinationals are going to pay their employees during these worst conditions, but not all companies have a good bank balance and are not willing to do the same. This COVID 19 hits the travel industry hard. The virus is expected to make them lose 820 billion dollars. Ports and beaches are empty and it will be very difficult to cope with this loss.

COVID-19 is estimated to cost the global economy $2.7 trillion in total.Organic traffic is decreasing
Most of the Best SEO Companies in India deal with almost all the sectors. The data from their Google Analytics tool shows the proportion of daily visitors as compared to their various graphs. Here we are not talking about a single country or a single sector. We are talking about these global companies which are affected by this dangerous virus. Along with this, the conversion rate of these industries is also decreasing and even reducing day by day. From this huge loss, we can judge how much it affects us and how dangerous this virus is.

Keep calm and optimize
This is not the time to panic. It is time to fight this virus. Many of the clients are close to closing their contract and shutting down their marketing operations without any notice as their business sales go down.

This knee-jerk reaction is setting your company up for a long-term uphill struggle to recover.
If you own a real estate business, a restaurant, a small retail showroom or any other private business, you may face some losses in the coming months.
We, companies ranging from e-commerce to the automotive business, products or services, will face great challenges in the future.
“Flattening the curve” is the only way to mitigate the strain of damage caused by this pandemic. It will not only eliminate the number of cases, but will also help prevent its spread.
Organic search is a zero-sum game: your gains or losses are exactly balanced by the gains or losses of others in the SERPs.
We think of paid search and social as a live auction, but we tend not to think of organic this way.
You will certainly get business from many dependent companies, but at a lower price so that they too can make some profits during this difficult situation.
Digital marketing can help you get back on track if you are facing losses in your business sales. It is true that every business means everyone is facing or will have to face some serious implications in the future due to this COVID 19.

It is necessary to resume business activity during the coronavirus crisis
Let's look at some pragmatic steps every business should take to prepare for marketing activity during this coronavirus crisis:

1. Work smart to retain your current customers
If you are out of sight, it simply means you are out of mind. You need to keep in touch with your customers regularly or you may lose them. It costs less to retain existing customers than it does to recruit a new one.

Marketing Automation: It is one of the easiest, cheapest and effective methods to establish regular contacts with your existing customers. By adopting this method you are not meant to send automated email marketing spam or broadcast messages or calls to get new customers. You need to send personalized, contextualized and harassed messages to the existing customers who want to hear from you. This is the main concept that the best SEO companies in India are adopting during the current situation. Don’t forget to reach out to your existing customers at every point of this journey with the help of social activities by exploring the web. Implementing this method automatically or in an organized manner is always helpful to ensure that the jobs get done and will free up your most expensive human talents to deliver creative campaigns that will add even more ROI.
The Power of Social Media : Increased engagement on social media means more conversions with existing customers. Twitter, Facebook, LinkedIn are the main platforms where customers give reviews and ratings related to your products, discuss their purchasing decisions, and exchange ideas related to your business. So, create a low-cost plan to reach out to customers at every point of the social media funnel. Try to use these powerful tools to listen to your valued customer, their needs, and what they are talking about. Know your market. Always remember that this is not for advertising purposes – your contributions to the conversation should be valuable and appropriate.
2. Get more visibility
Build brand awareness to promote your business to the next level and gain more visibility. It simply means driving more traffic to your website to generate more sales. When they are searching for what you sell, it is the best time to convert your potential customers. You need to rank high in search positions at every stage of the buying cycle, from exploring new suppliers to evaluating more targeted offers.

Exposure Effect : Ordinary exposure effect is the marketing technique by which consumers can develop a strong preference for your services and products simply because they are aware of them. It is a good time to implement all the low-cost techniques that will help you improve your brand awareness and visibility. Create high-quality content for long-term use.
Update your content: Many businesses rely on solid, creative and unique content. That never goes out of date and still holds great value for customers and also for search engines. So go through your content, update it, refine it and add the right keywords as per the requirements.
Point of view : People's point of view is always important for the success of any business. Leveraging the authority of other respected experts is a cost-effective way to become visible in front of a larger group of potential customers.