How to Develop a Content Acquisition Strategy [Chapter 3] – Growth Hacking Marketing

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Welcome to the third chapter of the Content Acquisition Strategy trilogy, where we have seen who should make up your content team, what is the most optimal structure , how to reduce uncertainty with your potential clients and what are the elements that will give your client the most confidence to make an online purchase.

[Tweet “Content-Based Acquisition Strategy Boosts Online Shopping.”]

We've already covered everything that concerns the creation and form of content. Now it's time new jersey email list to " move it ," because if we just keep praying that someone will read it, it's not going to happen.


Content Acquisition Strategy: Basic Principles to Understand It
The door to door of online is the distribution
Going out to knock on doors in the digital age seems almost crazy and a waste of time, so I recommend almost 100% that you don't see it that way, but rather that you go back to using the classic door-to-door thinking, go out and look for your potential clients with the digital tools available, but without that heavy sales strategy, but rather with the Content Acquisition Strategy .

For this I am going to tell you the secret that has helped me increase my sales by 19% in just one month .

[Tweet “The secret of @sebasoffia to increase sales by 19% in one month #GrowthHacking”]

Let's split the search into two: content and experts.

You can find the first one using the Google tool, but if you use Gmail as your email service, it is most likely that the results it shows you first are those you have previously searched for (since Google saves browsing information in order to provide you with data with which you normally keep in touch).

So what we're going to do is perform an incognito search and we'll do it using our Chrome browser to start the Content Acquisition Strategy.



From the results obtained we will generate a list, which you can use from this form that I created especially for you .

Fill in the fields and start writing to all the people who are writing about your product or an alternative to it. Use a simple tone and contact them by email or through the forms on their websites, because you were very interested in what they wrote in this article, yours or an alternative, and invite them to try yours, send it to them and without any commitment ask them if they can write a note about your product.

If you want to know if it is convenient for you to have that blog talk about you or not, you can perform an evaluation of its site using the opensiteexplorer.org tool and if the result of this website exceeds 15 in Domain and Page Authority, it is a site that is beginning to grow, but that has a stable number of visits. Now if you want to target only sites that have a high level of reach, current market values ​​​​are around an average score of 40 in Domain and Page Authority.