Virtually everyone who runs their own website wonders how to get high positions in the search engine for keywords that are important to us. We have prepared a few tips.
The article answers the questions:
How to effectively position your website or online store?
What phrases to choose for positioning?
How to use on-page content to achieve high search engine rankings?
For everyone, the goal is always the first page and the first position in Google . Achieving this goal can be very difficult, however, and it seems that the rules of positioning have a lot of different factors on which the final c level email database of the website will depend. It is worth remembering that Google is variable and regularly introduces new algorithms that will have to be met. Endless updates can unfortunately cause frustration for anyone who deals with positioning. There is a certain formula, a principle of action that will allow you to obtain high positions for specific keywords.
Contents:
Choose long-tail keywords
Searching for keywords with little competition
Know your customers' intentions and goals
Good posts and articles
Promoting the best, most important posts
Choose long-tail keywords
The first basic rule when someone starts positioning is to focus on keywords with the so-called long tail . Everyone probably knows that it is difficult to attract customers with one word, especially when the competition is huge. In this case, the first places will always belong to companies that have a large budget and a recognizable brand.
Keywords defined as those with a long tail are precisely the chance for some equalization and more effective fight with the strongest players . Generally, it can be said that such keywords should consist of at least three or four words . This should provide a chance to achieve the position quite quickly. Of course, you can not exaggerate with the length of the keywords.
Long-tail keywords don't generate a lot of traffic, but you don't have to worry about that. That's how you attract customers who already know what they're looking for . The most important thing is to be able to find a long-tail keyword that has zero competition, but that users type into the search engine.
Searching for keywords with little competition
It seems that for many users the most convenient solution will be the keyword planner , for this purpose you need to log in to your Ads account and create a regular campaign, then go to the planner. By entering one, general phrase, we can mark low competition, after which the planner will match the next phrase, also with low competition, to the phrase we have chosen, and we will be able to use them in our website promotion planning.
Sometimes it will happen that there are few words with a long tail and then, instead of low competition, you can change the filter to medium and see how it will look in this situation. The keyword planner is a convenient solution that allows us to save a lot of time, and it will also protect us from manually searching the results to find the information we are interested in. If we manage to find specific keywords, we can move on.
How to achieve high positions in the Google search engine?
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