Regional Distribution Strategy for the Samsung Galaxy S5

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What better than a handful of photos of models holding these devices to capture several types of audiences at the same time?

The Sochi Paralympic Games were also a target for the brand. Under the slogan “What's Your Problem? Sports doesn't care”, emotional commercials were made in which people with disabilities were filmed in their daily lives.

So far, we've shown you the global marketing campaign for the Samsung Galaxy S5 in English. But what about the specificities of each country or continent? Well, the team at the South Korean company has answers to these questions as well.

The brand has Facebook profiles in more than 64 countries around the world. Products such as new york realtors email list the Samsung Galaxy S5 are the most promoted on these accounts, each one having particularities of each area where the public approaches the company differently.

Each territory has a way of communicating with its followers, whether through contests or fun status updates.

[Tweet “Samsung Galaxy S5 is an example of successful #ContentMarketing when we refer to numbers”]

 Samsung Galaxy S5 is an example of successful Content Marketing when we refer to numbers: it has 25 million fans on Facebook, only in Europe, which is equal to 3.5% of the total population of the entire continent.

This fact makes it a leader in terms of followers and interactions with users. Add to this the 380 thousand new subscriptions every week, only on this social network.

Always Ready for Competition
And if these massive movements are not made, Samsung loses not only engagement but customers (which in the latter case is what matters most).

Here is a comparison of the Samsung Galaxy S5 with respect to the rumors cleverly planted by Apple and its eternal competitor iPhone.

The relative normality of the company's activity updates on the social network Twitter has quadrupled in terms of exposure, number of updates and number of common user accounts that refer to the topic.

A large part of this Content Marketing movement is based on the Engagement and exposure produced by the media that covered each of its features, as they were made known.

Many of these are major opinion makers in the niche of the latest technology consumers, such as mashable, CNET or Tech crunch, to name just a few.

[Tweet “A big part of this #ContentMarketing movement is based on Engagement”]

The strategy chosen for the Samsung Galaxy S5 is comprehensive: it goes from the top of journalistic circles to the plateaus of fashion, passing through the gigantic branches of each of its regional accounts and finally diversifying into the rapid rivers of video advertising.

Although this type of campaign has epic proportions that are very difficult to achieve with more modest projects, do you think that this type of strategy can be useful to you? Have you ever tried any action like the ones mentioned above? Are the numbers of the Samsung Galaxy S5 campaign positive given its magnitude? Write what you think in the comments.