Sales represent the largest profit generator for a company . In fact, its importance in organizations goes beyond that: selling means building loyalty , and serves to create a good relationship with both the consumer and the business's collaborators.
Knowing how fundamental they are for the success of any company, today you will learn the importance of sales in organizations. In this post we tell you:
What are sales in an organization?
Power in the organization of the sales force.
The importance of sales for the economy.
What are sales in an organization?
In an organization, sales are understood as all transactions in which something of value – usually money – is exchanged for the purchase of a product or service. The term also refers to the profits obtained from the set of these transactions that were made in a period.
So, we can imagine that what a store clerk does when giving a customer a pair of shoes in exchange for money is different from what his manager asks him for the last quarter's sales report . Both realities are closely related, but it is good to keep their subtle differences in mind when it comes to effectively managing a business.
The importance of sales lies in its ability not only to make the company profitable, but also to enable it to adapt to the market and survive its intense dynamics . In a context where more than a trillion dollars are being invested annually in sales teams - according to SalesCoaching -, the purpose of sales is more than clear.
Power in the organization of the sales force
Behind good sales results, there is undoubtedly an excellent sales team : this is the department where the magic of selling happens, and who are the main executors of that sales plan that moves the organization towards its profitable objectives.
You may be wondering at this point what is the importance of sales force organization . Now you know what the importance of sales is, but perhaps you don't fully understand what set of daily actions this department does to drive sales forward. In that sense, some of its contributions are:
They lead conversions . Sales forces are always in direct contact with potential customers , seeking to transform them into loyal customers. A good sales team not only generates new leads , but also makes potential customers see their needs resolved in the products or services offered.
They retain customers . Sales teams, in addition to acquiring new customers, are the ones who ensure that they retain those they have already acquired, fostering the india mobile number list relationship with them and constantly nurturing it. If the sales team did not do this, the company would run out of customers as quickly as it managed to gain them.
They make real marketing possible . Since sales teams know customers best, as well as their spending habits and needs, the information they have is extremely valuable for marketing teams to create campaigns and initiatives that fit the way customers are, meeting their expectations .
The sales team is just as important, if not more so, than the importance of sales in organizations. Sales are what generate profits, but it is the salespeople who make them happen.
We don't often think about how issues like this transcend organizational realities and affect not only the company, but also everything around it. The question, therefore, should not only be what is the importance of sales in organizations, but go even further: why are sales important for the global economy in general?
There are at least three reasons:
They are an important economic indicator
Consumer purchases are one of the factors that most drive the economy of countries. Beyond the purchase that occurs at the counter, this only happens because there are numerous processes behind it, such as the production and distribution of that product, where many actors are involved. Sales displace many pieces of the economic chessboard.