The importance of defining and propagating company culture

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Organizational culture is part of a company's set of beliefs, attitudes, expressions and habits. It is defined by values, standards and actions and is linked to the institution's employees who, in addition to sharing their knowledge, skills, competencies and experiences, also bring their personal values, goals and dreams to the corporation.

What you will see in this article:

The importance of working on organizational culture consciously
Consequence on the market
Recruitment
Importance of propagating corporate culture
This culture is deeply rooted and is revealed through values, norms and c level executives mailing list that express the organization's way of doing things and how it treats its customers and employees. In short, it is everything that expresses the company's identity and ensures that employees think, act and react in a common way to achieve a goal.

This means that an organization that is not interested in defining and spreading its corporate culture is the same as not caring about profits. After all, how can you achieve a sales goal with employees rowing in all directions?

In this article, you will learn the real importance of defining and promoting a company's culture and why a strong culture can support great results. Check it out below!


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The importance of working on organizational culture consciously
With so many processes and goals to be achieved, it is common for developing a company's culture in a conscious way not to be a priority. But this happens because CEOs do not really understand the real importance that organizational culture implies within a corporation.

Basically, consolidating the organizational culture in your company is a way to ensure the harmony and engagement of all professionals in the corporation. It also means establishing a key employee profile that is within the vision, which is essential for an effective onboarding process .

There are several elements that are part of an organizational culture , the main ones being: the company's direction towards employees regarding the results to be sought, guidance to teams, innovation and focus on details.