Can email marketing campaigns still be effective?

[muskanislam99]

Over the last ten years, we have seen major changes in online communication. We have moved from segmented forums to communities on social networks, and we have abandoned chat programs like MSN and ICQ to use more instant (and popular) alternatives like WhatsApp and Telegram . Even with all the changes and adaptations, emails continue to be a prominent tool in personal, professional and corporate communication through email marketing campaigns and newsletters . In our new article, we will explain to you how this tool continues to be one of the most effective forms of digital marketing and increase the profitability of your business!

The basics of email marketing
Just like any other digital marketing campaign, there are basic requirements that your company needs to have in order to execute the actions. This is especially true if your goal is to think strategically about your company's communication and have goals and objectives in mind, whether they are converting leads into customers or improving brand reputation.



Know your audience
The starting point of any campaign is to understand who your accurate mobile phone number list customer is and how you need to behave in order to effectively engage with them. Audience segmentation is extremely important to understand your consumer's behavior, so you can effectively analyze and direct your actions to the channels that receive the most attention in your segment. The most effective channels can vary according to the segment and can range from emails with email marketing campaigns, social networks with the management of company profiles or even printed promotions, using flyers or magazine ads.



Email marketing campaign trigger tool
The email sending tool is essential, after all, running an email marketing campaign through your regular corporate email provider is not recommended. There are several platforms available on the market, which offer everything from free services like Mailchimp to complete multichannel platforms that allow you to fully manage your leads via email, SMS and even voice, such as RD Station or E-GOI . While email marketing campaigns can be done with a small lead base, it is important to note that this strategy relies heavily on a good mailing list.



Leads
One conclusion that experience in digital marketing strategies has brought us is that most people who visit our website are not first-time customers. Just like in traditional sales funnel techniques, the consumer needs to go through stages before actually purchasing your product or service. There are two ways to obtain leads for your business, the first being a paid prospecting list , which can be acquired from specialized companies, and the second is through the application of lead conversion techniques.

Each of the two options has its advantages and disadvantages, such as the possibility of mass mailing in the case of purchased lists or the high conversion rate of leads captured organically. Ultimately, as long as you have a mailing list, you can carry out email marketing campaigns. However, it is important to note that the quality of email marketing lists created using conversion techniques is exponentially better than that of purchased lists, since all the people who join it are already interested in your company.