What are link building and digital PR?

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Digital PR, on the other hand, refers to traditional PR on digital channels. It's about convincing key media partners and gaining them for collaborations. This definitely includes journalists, but in the online world, partnerships with bloggers, influencers, and other webmasters are also highly relevant. The goal of digital PR is to increase awareness, generate traffic, cultivate your image, and increase the chances of attracting new customers.

Similarities and differences in link building and digital PR
The basic objective of link building and digital PR is the same. It's about making your nurse database website, or the products and services offered on it, known to a wider audience and generating more traffic. However, they differ in their objectives. Link building primarily serves to improve search engine rankings and only incidentally creates added value for users. Digital PR, on the other hand, is aimed at users and has only a secondary positive impact on search engines.