Why use interactive media in your social media ads?

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Are you using CRM data to revolutionize your Facebook and Instagram marketing? We'd love to hear your thoughts—leave us a comment below!Reducing your cost per lead and generating quality leads can be difficult. One of the most important points when creating a Facebook lead generation ad is making it compelling. You can show your lead generation ad to the right people, but how can you ensure those people don't overlook it? Your ad's first impression counts. It must be engaging and relevant to the customer. In this article, we'll discuss how to use the carousel format to make your ads stand out from the crowd.


Two products you may be familiar with: video and carousel. Facebook ads have supported videos since 2014, while the carousel format for Facebook ads was introduced more recently, in 2015. But cash app data why should you consider using carousels or videos in your lead ads? Well, they're not just for app installs and engagement ads.

The carousel format allows advertisers to display multiple images and links in a single ad. According to a Facebook study, carousel link ads generated a 30-50% lower cost per conversion and a 20-30% lower cost per click than single-image link ads.