Success stories with neuromarketing

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Coca-Cola vs. Pepsi: A famous study used fMRI to understand why consumers prefer Coca-Cola to Pepsi, finding that the Coca-Cola brand activated areas of the brain associated with positive memories and emotions.

Volkswagen advertising campaign: Using EEG and eye tracking, Volkswagen adjusted its ads to evoke a stronger emotional response, resulting in a significant increase in brand recall and preference.

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