Social networking sites

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· Instagram

Instagram has been gaining more and more prominence and currently has millions of users worldwide. It is one of the best social networks for sharing photos and videos. Therefore, it is best to avoid very long texts and prefer to post content through videos or carousels (a sequence of photos).

In the case of a brand, it is possible to create a company or content producer account. This way, you can have access to tools that are not available in the normal profile.

Engagement, or the interaction between iran mobile database and the profile, is extremely strong on Instagram. In other words, organic content still works very well on this platform, but it all depends on a good content strategy.

Instagram is the social network with the most different features, such as Stories, Highlights, IGTV, Live and Shop. It is important to know and understand each of them to know which ones will work best for each type of business.

· Facebook

Facebook is still the most widely used social network in Brazil today. It is a very simple and intuitive platform to manage. You can post everything on it, from texts to photos, important information about your business, videos and gifs.

Businesses should create a page, which is separate from their regular user profile, so that customers can like the page and receive updates in their feeds.

Furthermore, Facebook is one of the most open social networks for investment and has several tools that help manage pages. The platform's algorithm increasingly prioritizes posts from pages that invest in ads. As a result, organic posts gain little visibility on the network. Therefore, it is very important to have a budget set aside for this purpose.

· Twitter

Twitter, in addition to being a social network, is also considered a microblog and news channel. Its main characteristic is its immediacy, meaning that everything that is trending will be on Twitter at the same time.

Twitter posts, called Tweets, are short and have a maximum of 280 characters. You can also follow profiles, send private messages, share videos, photos and external links.

It’s a great way to interact quickly and directly with users and to communicate brand news in an objective manner. This can be crucial for attracting new consumers and generating leads.