Corporate Influencer Best Practices

[sakibkhan22197]

A company can pursue different marketing goals. It's important that corporate influencer marketing has an online marketing strategy and is integrated into online marketing plans. Corporate influencers are most commonly used in these areas:

Personnel marketing – in this area they are also called “job ambassadors” or “co-recruiters”
Event marketing – stories about and from trade fairs and other relevant industry events
Topic marketing – positioning as an expert in your field
Benefits for companies
They have many advantages for a company:

1. Cost-effectiveness: Compared to other marketing measures such as video spots or portugal phone number data advertisements, corporate influencers are very inexpensive: They typically only "cost" the time they need for training and their role. Plus, if applicable, travel expenses and other costs associated with the activity. Some companies offer bonuses – for example, Microsoft offers its corporate influencers a gamification element that allows them to collect virtual points.

2. A relatively new trend: Companies have so far been very hesitant about the topic of corporate influencers. But this presents a huge opportunity: Since there aren't many yet, they can set themselves apart from the competition. This also applies, and especially, to SMEs.

Online Marketing Manager Training
Our recommendation
Social Media Manager
with a focus on content creation
Online training with certificate and badge. ✓ Content: Facebook, Instagram, LinkedIn, etc., content planning and creation, corporate blogging, community management, reporting, monitoring, and much more! ✓ Get your first insights with free guest access.
to the online course
Disadvantages for companies
Despite all the advantages, the possible risks should also be considered:

1. Voluntary: Volunteering is a basic requirement. If one day you no longer feel like doing this job, the company can't do anything about it.

2. Employment relationship: A corporate influencer is usually employed. This means they can resign or leave at any time. This would also result in the loss of the resources previously invested.

3. Communication failures and shitstorms: A corporate influencer has a very trustworthy role. Even with the best training, it can never be ruled out that they will communicate things to the outside world that have no place in public – for example, trade secrets or other internal information that, in the worst case, can put the company in a less than favorable light in the public eye.

Corporate influencer in employer branding
Employer branding, roughly translated as "employer branding," is about a company developing and communicating its brand as an attractive employer. The goal is to attract qualified employees and retain them long-term.

The field of employer branding is particularly well-suited for corporate influencers. By sharing stories about their own work on their own social media channels, they provide insights into what it's like to work at that company. They create transparency for the outside world and thus build a closer relationship with applicants. Last but not least, they also share emotions—for example, their enthusiasm for working at the company. In this way, and with their personal touch, successful corporate influencers strengthen employer branding.