Don’t be afraid of using enough white space

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CTA example
5. Captivate your visitors with your copy
Welcome visitors to your lead form with a strong headline. Write copy that conveys the benefits your prospects will enjoy when they fill out your form.

Are you running a limited-time offer, like a discount? Emphasize the urgency and savings they’ll enjoy. Personalize your copy, if applicable. After all, 77% of consumers choose, recommend, and pay more for a brand that offers a personalized experience.

Our partners at WebFX offer professional copywriting services so that you can increase site traffic and engagement. More importantly, your lead forms’ copy will be optimized to convert more visitors into leads and customers.

6. Employ an intuitive form layout
Make your form user-friendly and easy to fill out. Here are some lead form optimization techniques to make it intuitive:

Add labels on each field
Have only one question per row
Make sure the field’s size matches the kuwait mobile number list pdf answer’s length
7. Perform A/B tests on your forms
If you want to find out if your copy, form, and CTA effectively convert qualified leads, perform A/B tests. Change various elements, but don’t test more than one element simultaneously.

For example, if you want to know the more effective CTA button color, change only to one color and leave the current (or control) one. Make sure they have the same CTA copy. You can test the copy at another time.

Consider testing the following:

Your required form fields
Number of questions
CTA button color
CTA button copy
Form layout
Form’s headline
8. Earn your prospects’ trust by including your privacy policy
In the U.S. and other markets, businesses must provide a link to their privacy policy when collecting personal information. Your transparency can help you earn your visitors’ trust and result in more conversions.