Dynamic remarketing is a banner display format in the Google Display Network. It allows you to create ads that "catch up" with people who have previously viewed a product. The creatives are created by the system itself based on the information transferred from the resource. After entering your site, the user will see this ad on the Display Network sites. Usually, these are news and information portals.
Dynamic remarketing allows you to show ads to interested users, because they literally recently viewed your product. Therefore, the probability of returning to the site and ordering is higher than usualcontextual advertising.
What do dynamic banners look like?
Google Ads offers adaptive ads. That is, a template is taken where chinese america data you upload the store name, website, title and text. The output is 6 types of ads. The system automatically adapts to the site and displays the optimal banner size:
what do dynamic banners look like
Please note that the ad format does not change.
How does this work?
Dynamic remarketing in Google Ads allows you to show relevant ads to users who have previously visited your Internet resource. The system tracks their behavior on the site and remembers what they viewed.
This information is then used to show targeted ads for these products when users visit other sites, reminding visitors of products they have previously shown interest in and increasing the likelihood of making a purchase.