The difference between dynamic and standard remarketing

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Dynamic remarketing ads are not prepared in advance. Creatives are created by the system and then displayed on the Display Network sites.

Example:

A man went to an online store and looked at a product card for Nike sneakers.
Based on this information, the system created a separate dynamic remarketing banner with the name, picture of this product, its price and, possibly, similar items.
The person closes the page and leaves it. After a while, he accidentally ends up on one of the KMS platforms, and here the very same creative with the Nike sneakers ad appears.
This difference of dynamic remarketing determines its student data effectiveness. In the case of standard retargeting advertising campaigns, a person sees a manually made ad that is also displayed to other people. There is no guarantee that he will even remember about this product and want to visit the store to place an order.

Benefits of Dynamic Campaigns
Let's name a few key advantages of this advertising tool:

Personalization . The user is shown ads with products that he was interested in. If you use this tool to inform about discounts on products, the person is more likely to return to buy.
Speed ​​of creative generation . Setting up dynamic remarketing is a long process, but creatives are generated quite quickly. Moreover, automatically. You don’t have to do everything manually and waste time on it.
Easy optimization . No need to set up ads for separate target audience groups. The system automatically selects creatives for a particular user.
Possibility of conducting experiments . Since the system develops dozens of creative options, it will be possible to analyze the effectiveness of certain ads, discover the best solutions and use the information for optimization.
In addition to these advantages, it is worth noting the availability of audience segmentation. For example, you can make a list of users who have added a product to the cart. Ads will be shown to them. There are other possible scenarios: a person bought a product, and he needs to be offered related products; the user searched for something through the search bar, etc.