How to Analyze and Optimize Dynamic Remarketing

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Any advertising tool can be effective and vice versa. You can influence the effectiveness of the advertising campaign yourself by doing the following:

study the time from 1 visit to conversion - it may be necessary to reduce or increase the time the ad is displayed so as not to waste money;
Excluding unnecessary products from the campaign - often cheap line data items do not provide the desired effect, since such products are bought faster.


Dynamic marketing is better directed at products with a high price tag;
audience test - check different hypotheses and exclude unnecessary user groups.

banner test - although creatives are created automatically, you can add texts yourself. It is worth testing different options and choosing the most effective.
feed optimization - it is worth carefully studying the file and the information in it, to make sure there are no problems.
Working out your campaign will allow you to achieve maximum results and make dynamic remarketing truly effective.