How the cost of advertising campaigns on the Internet is formed

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Now let's move on to the most interesting part. How is the cost of placing advertisements determined? The price of Internet advertising is formed on the basis of many factors.

Platform
Advertising rates on Google, Instagram, etc. can vary significantly. According to advertisers, placing an ad on Google Ads is usually cheaper than on other platforms. This is because setting up ads through Google cryptocurrency data tools is a bit more complicated, and not everyone wants to understand the intricacies. Consequently, there is less competition (and this is a significant factor in pricing).

Ad Type
Advertisements are displayed in search results as links, on partner sites - in banner format, etc. One of the most expensive types of advertisements is the one that appears on the search page. Moreover, the better the positions, the higher the price.

Advertisement Format
The choice is huge: text lines, teasers, banners, videos. In most cases, the format does not greatly affect the cost of advertising, but there may be a difference in coverage. For this reason, the price increases or decreases. However, in the first case, the coverage is 35% higher.