As you may have already guessed, SEO consulting is a service that provides expert advice for businesses in the area of search engine promotion.
What is the value of such recommendations? After all, the profession of optimizer is not taught in universities, and the Internet is full of checklists and recommendations on SEO in the public domain. The fact is that SEO patterns change very quickly. Knowledge obtained a year ago may not be relevant today. In addition, the features of promotion are individual for each niche.
Therefore, only a constantly practicing specialist with experience forex data in promotion in many niches can provide expert advice on SEO. Individual consultations with an optimizer who has experience working with projects similar to yours can be especially useful.
For example, let's compare SEO with jurisprudence. Lawyers also need to regularly update their knowledge, because new amendments to the legislation are constantly coming out. But the essence of these amendments is described in detail, while changes in search algorithms are a "black box" system. How the next update changed the ranking patterns can only be found out after the fact. Therefore, the most important part of the SEO specialist's work is researching the search results and testing hypotheses in practice.