Uyisebenzisa njani i-demographics yabathengi ukujolisa kwi-SaaS yakho yokuthumela umyalezo wephepha

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Xa kuziwa ekudaleni iphepha eliyimpumelelo le-SaaS, kubalulekile ukuqonda abaphulaphuli bakho. Ukwazi ukuba ngoobani abathengi bakho kunye nento abayikhathaleleyo kunokukunceda wenze imiyalezo ehambelana nabo kwaye yonyuse amathuba okubaguqulela kubathengi abahlawulayo. Kwaye enye yezona ndlela zisebenzayo zokwazi abaphulaphuli ojolise kubo kukujonga inani labo labantu.

Ulwazi lwedemografi lungakunika ukuqonda okubalulekileyo kwizinto ezifana neminyaka, umvuzo, imfundo, kunye nendawo, ezinokuthi zidlale indima ekuqulunqeni ukuziphatha kwabathengi kunye nezinto abazikhethayo. Kweli nqaku, siza kuphonononga ukuba ungayisebenzisa njani i-demographics yabathengi ukujolisa kwi-SaaS yakho yokuthumela imiyalezo kwaye wenze iphepha lakho lisebenze ngakumbi ekuguquleni iindwendwe zibe ngabathengi. Ke, nokuba ungumthengisi onamava okanye usaqala, funda ukuze ufunde indlela yokusebenzisa esi sixhobo sinamandla ukuqhuba impumelelo kwishishini lakho!

Ukuqonda ukubaluleka kwamanani abantu abathengi
Xa kuziwa ekuthengiseni imveliso yakho ye-SaaS, kubalulekile ukuba ube nokuqonda okunzulu ngabaphulaphuli ojolise kubo. Oku akubandakanyi nje into abayikhangelayo kwimveliso, kodwa nokuba bangoobani njengabantu ngabanye. Kwaye kulapho amanani abantu abathengi beza kudlala.

Ulwazi lwedemografi lubonelela ngengqiqo ebalulekileyo kwizinto ezifana neminyaka, umvuzo, imfundo, indawo, kunye nokunye, zonke ezinokudlala indima ekubumbeni ukuziphatha kwabathengi kunye nezinto ezikhethwayo. Ngokuqonda idemographics yabaphulaphuli ojolise kubo, unokufumana ingqiqo engcono yento ebakhuthazayo, yeyiphi imiceli mngeni abajongene thenga idatha yetelemarketing nayo, kunye nento abayikhangelayo kwimveliso efana neyakho.

Umzekelo, ukuba abaphulaphuli ojolise kubo ikakhulu benziwe ngabachwephesha abancinci abakwiminyaka yabo yama-20 kunye nama-30, unokufuna ukugxila kwimiyalezo yakho ngokulula kunye nokuguquguquka kwemveliso yakho, kunye nendlela enokubanceda ngayo bahambise ukuhamba kwabo kwaye bafezekise iinjongo zabo ngakumbi. ngokufanelekileyo. Ngakolunye uhlangothi, ukuba abaphulaphuli bakho abajoliswe kubo badala kwaye baqiniswe ngakumbi, unokufuna ukugxininisa ukhuseleko kunye nokuzinza kwemveliso yakho, kunye nendlela enokubanceda ngayo ukukhusela utyalo-mali lwabo kunye nokulawula iimali zabo ngokufanelekileyo.

Ngamafutshane, ukuqonda ukubaluleka kwedemografi yabathengi kunokukunceda wenze imiyalezo ehambelana nabaphulaphuli ojolise kubo, ukonyusa amathuba okubaguqula babe ngabathengi abahlawulayo, kwaye ekugqibeleni uqhube impumelelo kwishishini lakho .

Ukuqokelela idatha yedemographic kubaphulaphuli bakho ekujoliswe kubo
Ukuqokelela idatha ye-demographic kubaphulaphuli bakho ekujoliswe kubo linyathelo lokuqala ekusebenziseni i-demographics yabathengi ukujolisa kwi-SaaS yakho yokuthumela imiyalezo yephepha. Kukho iindlela ezininzi zokuqokelela olu lwazi, ukusuka kuphando olulula ukuya kwizifundo zophando lwemarike ezintsonkothileyo.

Enye yeendlela ezilula zokuqalisa kukusebenzisa izixhobo zokuhlalutya iwebhusayithi njengeGoogle Analytics. Ezi zixhobo zinokukunika ubutyebi bolwazi malunga neendwendwe zakho zewebhusayithi, kubandakanya iminyaka yazo, isini, indawo, kunye nezinto ezinomdla kuzo. Olu lwazi lunokukunceda ufumane ingqiqo jikelele yabaphulaphuli ojoliswe kubo kwaye uqale ukuchonga iipateni kunye neendlela.

Enye inketho kukusebenzisa amaqonga eendaba ezentlalo afana ne-Facebook kunye ne-LinkedIn ukuze ufunde ngakumbi malunga nabaphulaphuli ojolise kubo. Ezi qonga zibonelela ngezixhobo zentengiso ezikuvumela ukuba ujolise kwiidemographics ezithile kwaye uqokelele ulwazi malunga nokuziphatha kwabo kunye nezinto abazithandayo.