Guidelines and terms of participation for social media competitions

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Setting up a competition quickly can backfire – all social networks, such as Facebook, Instagram, or Twitter, have clear guidelines and terms and conditions that must be followed. We also recommend checking the guidelines regularly, as they change from time to time. However, if you violate the guidelines and thus the applicable GDPR legislation, the fine can run into the millions.

Before I start with the topics, you should know that the information provided below portugal phone number data does not replace legal advice!

The guidelines for competitions on Facebook
Facebook requires that you clearly state that your contest is in no way connected to Facebook. Furthermore, it is not permitted to conduct contests on personal timelines or in connection with friends. This means asking users to share a post, tag friends, or post something on your own profile. If you request data from participants, you must also obtain their consent. According to Facebook, participation in the contest is permitted by liking or commenting.

Instagram contest guidelines
Since Instagram is owned by Facebook, the guidelines are very similar. Instagram also requires that contests cannot be associated with Instagram. Unlike on Facebook, you are not allowed to encourage users to falsely tag you. This is to prevent people from being linked to photos in which they are not actually visible. Apart from that, you have more freedom here than on Facebook . You can even require users to tag friends and ask them to reply to your story to enter the contest.

Twitter Contest Guidelines
The short message platform's guidelines are very clear. Twitter doesn't encourage participants to create multiple accounts to increase their chances of winning. Among other things, multiple tweets are prohibited, meaning you may not post the same tweet multiple times. All posts related to your contest should also be tagged with a unique hashtag.