Gamification in the financial sector to engage customers

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The adoption of gamification in the financial sector has brought a series of advantages to companies in this segment: this strategy can help engage customers, train employees, motivate teams and offer delightful experiences to different audiences.

Discover the power of gamification in the financial sector — learn how to use this methodology to benefit your institution!

What you will see in this article:


How does gamification work in the financial market?
What are the benefits of corporate games for financial institutions?
How to apply gamification in a bank?
Learn about Ludos's performance in the financial sector
How does gamification work in the financial market?
Gamification is a strategy that has already proven its california business email list in traditional markets: there are currently several solutions using this methodology being applied in areas such as health, education, business, politics and security, for example.

One of the segments that is also benefiting from gamified platforms is the financial market, adopting it in different strategies such as:

Customer education and awareness;
Customer loyalty;
Attracting customers and the general public;
Recruitment and selection of talent;
Onboarding of new employees;
Employee training;
Strengthening the organizational culture with the internal public;
Increased employee motivation and engagement;
Training of suppliers and partners;
Career plan ;
Internal communication;
Improved productivity in daily activities;
Among others.
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Through playful dynamics, the target audience of an action can be encouraged to carry out certain activities and even change behaviors to achieve objectives that will generate positive impacts in their lives — this is the mission of methodologies such as gamification and another with a similar concept: corporate games.

What are the benefits of corporate games for financial institutions?
Recreational activities, whether gamification or corporate games , have a lot to add to the different strategies of companies that make up the financial sector. However, there are two main areas in which the use of these methods can benefit these institutions: