Content refinement – ​​4 steps to a top 10 ranking on Google

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Anyone who works in online marketing and deals with content and its SEO rankings will be familiar with the situation where websites with certain search terms simply do not make it into the top 10 search results.

In such a situation, a new subpage is usually created with relevant content that is even georgia phone number data better optimized for the desired keyword. However, this is precisely where the error lies. The first approach is correct: to specifically optimize new content for the desired search term. The second approach, which involves moving the text to a new URL, is incorrect. Why is the content moved to a new web page and not used as an extension for the web page that already ranks well for the keyword?

The new URL isn't yet indexed and has no relevance for the corresponding search term. The already ranking website only needs to move up a few places in the search results to achieve a top 10 position in the SEO rankings. Additionally, you're likely creating internal competition for various keywords, as the new article will be thematically very similar to existing articles.

This exact situation, bringing a search term with a current SEO ranking on page 2 of the search engine into the top 10 search results, is the starting point or goal of content refinement.

Know the website’s SEO rankings
In most cases, the website owner cannot immediately determine a page's current rankings. However, this knowledge is highly relevant for beginning the content refinement process.

Keywords for which the website ranks should be reviewed regularly to analyze so-called threshold keywords. Threshold keywords are search terms that are close to jumping into a specific area of ​​the search results. The defined area into which the keywords should jump is positions 1-10, and keywords with a position on page 2 can be referred to as "threshold keywords."