Do you want to create a Facebook page to sell your products? Maybe you already have an account but you don't know how to use it to sell, gain more visibility and increase your income.
Facebook has become a great advertising showcase for companies. Entrepreneurs, SMEs and large companies “use Facebook as a springboard to impact their potential customers and achieve their commercial objectives.”
Did you know that 15 % of social media users shop on Facebook and that this platform accounts for 80.4% of traffic to e-commerce sites?
Understanding how to create a Facebook sales page represents an opportunity to increase conversations with your customers . That's why, in this article we teach you:
What are the benefits of creating a Facebook sales page?
Shall we begin?
6 steps to create a sales page on Facebook
1. Open an account
Facebook offers you several types of pages that you can create. In your case, since the idea is to create a sales page , you will have to select the “business or brand” option. Then, click on the “get started” button located below that option.
Next, fill out your business indonesia phone lookup information by adding a Page name (use your brand or business name), so it's easy for users to recognize and find your store.
Next, you need to select a category. To make this step easier, Facebook will give you a few options as soon as you start typing. The goal is for users to identify the sector your company belongs to and for Facebook to group you within a specific business category.
Facebook will then ask you to add a description that will allow you to introduce your company to people and tell them what you do . For example: “What's Up Fit!, a space where you will have the opportunity to improve your body composition through the formula 80% nutrition, 20% exercises.”
Think about that feature that makes you unique and that differentiates you from other sales pages. It is recommended that you be brief and at the same time pleasant to the users who visit your Facebook page.
Do you know how to communicate your value proposition to the customer ? Learn how to build and communicate.
2. Include photos
When creating a sales page on Facebook, it is important to add a profile and cover photo. A good visual impression will make users interested in your brand or company.
Make sure that the images you include on your page follow your brand style. It is important to know that for search results and user interaction, this image must be associated with the company name.
The profile picture you use to create a Facebook page must have the following dimensions:
128 x 128 pixels on mobile.
Once you have chosen your photo, click “Add Profile Photo.”
But that's not all! It's time to choose the cover photo, a featured image on your Facebook page for businesses and entrepreneurs .
This image must convey the personality of your brand, company or venture and respect the following dimensions:
820 x 312 pixels on desktop;
640 x 360 pixels on mobile devices.
Then click “Add cover photo”. That’s it! You have created your Facebook sales page.
Now you can start using it to spread information about your products or services, promote your business and attract more customers.
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