what matters with custom notifications

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Managing a pay-per-click account and exploiting all the opportunities available can be a challenge, and it's easy to lose track of important data. This is where custom notifications come into play.

These custom notifications work similarly to push notifications for specific accounts and bolivia phone number data activities, helping you keep track of important activity across individual channels.

Some examples are:

Changes in the number of clicks,
Changes in page views or
Changes in revenue or conversions.
While these notifications aren't delivered in real time, custom alerts can be set up to measure performance compared to the same day of the previous week. There are a number of ways to define appropriate criteria, and an email notification is sent whenever a deviation is detected.

To create your own notification, go to the settings in Google Analytics. In the last column on the far right, at the beginning of the last third, you'll find the "Custom Notifications" option.

Here, you can simply create a new notification with the desired criteria. For example, if a drop in page views of more than 20% is detected, a corresponding notification will be sent.

Some Google Analytics users configure their custom alerts to evaluate daily comparisons with the same day of the previous week. This is because many accounts don't behave consistently when compared daily, so comparing with the same day of the previous week is more beneficial.