Run Contests and Giveaways: These are excellent for boosting engagement, growing your follower count, and generating buzz.
Go Live: Live streams on platforms like Facebook or Instagram allow for real-time interaction, Q&A sessions, and a more personal connection with your audience.
3. Local SEO Powerhouse:
(e.g., "bakery in [city name]", "plumber near me"). Use free tools like Google Keyword Planner to find these.
On-Page Local Optimization: Incorporate local keywords naturally into your website content, meta titles, descriptions, and headers.
Build Local Citations: Ensure your business name, address, and phone number (NAP) are consistent across all online directories (Yelp, Yellow Pages, industry-specific directories).
Encourage Geo-Tagged Content: Ask customers to tag your location in their social media posts.
4. Email Marketing as a Retention Engine:
Build Your Email List: Offer incentives like discounts, free guides, or amazon data exclusive content in exchange for email sign-ups. Place opt-in forms prominently on your website and social media.
Utilize Free Email Marketing Platforms: Mailchimp and Constant Contact offer free tiers for smaller lists, providing robust features for sending newsletters and automated sequences.
Segment Your Audience: Send targeted messages based on customer behavior or preferences. This increases relevance and engagement.
Automate Welcome Sequences and Abandoned Cart Reminders: Set up automated emails that nurture new subscribers or remind customers about uncompleted purchases.
Focus on Value, Not Just Sales: Send newsletters with helpful tips, industry insights, or behind-the-scenes updates to build relationships.
Strategic Spending: Low-Cost Paid Channels