Understanding how your audience interacts with your brand from initial awareness to purchase and beyond is vital for orchestrating your efforts.
Define Stages of the Journey:
Consideration: They are researching solutions and comparing options.
Decision: They are ready to make a purchase.
Retention/Advocacy: They are a customer and you want to foster loyalty and encourage referrals.
Identify Touchpoints at Each Stage: Which digital channels does your audience use at each stage?
Awareness: Social media (discovery), blog posts (problem research), organic search.
Consideration: Product comparison pages, webinars, email nurture sequences, review sites.
Decision: Landing pages, product pages, live chat, sales call.
Retention: Email newsletters, loyalty programs, customer support portals, social media groups.
Identify Content Needs for Each Stage: What information does your audience need at each point to move forward?
Action: Create a visual map of your customer journey. Brainstorm content and channel opportunities for each stage.
Step 5: Choose Your Digital Marketing Channels and Tactics
Based on your audience research, goals, and journey map, select 99 acres data the most effective channels. Don't try to be everywhere; focus on where your audience is and where you can achieve your goals.
Search Engine Optimization (SEO):
Tactics: Keyword research, on-page optimization, technical SEO, local SEO (especially important for businesses in Majhira, Bangladesh), content marketing for SEO, link building.
Content Marketing:
Tactics: Blog posts, videos (short-form for social, long-form for YouTube), infographics, case studies, ebooks, podcasts, webinars. Focus on value, relevance, and your unique brand voice.
Social Media Marketing:
Tactics: Organic posting, community management, social listening, influencer collaborations, live streaming, user-generated content (UGC) campaigns. Select platforms relevant to your audience (e.g., Facebook and Instagram are generally very popular in Bangladesh).
Email Marketing: