Unify and prepare your data for AI

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Our research has found that marketers estimate AI will save them an average of five hours a week. However, nearly 40% of marketers say they don’t know how to get the most out of new AI capabilities, especially generative AI. This means we are in a crucial time of learning and optimizing.

There’s one more twist. AI adoption is about organizational buy-in as much as individual training. We spoke with Jaime López, senior director of marketing operations at Aiven.io, about how you can set up your company and immediate team for AI success.

steps for building AI in B2B marketing Start being your company’s AI leaders
Prepare your MarTech build for scale and ukraine whatsapp lead flexibility
Build a scalable AI roadmap and a culture open to innovation
How Marketing Cloud Account Engagement can help AI in B2B marketing
See how AI boosts B2B marketing
There’s no single trick to B2B marketing – there’s dozens. Freshen up on the fundamentals and learn more about how AI can help you through every stage of your funnel.