What is a business proposal?

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A business proposal is a formal document that outlines your business, the project or service you’re proposing, and the value you can bring to a potential client. It’s a key part of your small business marketing strategy. It serves as a roadmap for your business relationship and demonstrates your expertise, capabilities, and unique selling points.

To be clear, a business plan is different than a business proposal. A business plan focuses on the internal features of your business. A business proposal serves as a pitch to a client or business. The object of a business proposal is to secure a partnership between organizations by demonstrating the value of the service your business can offer.


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Key components of a successful business proposal
When learning how to write a grant proposal for small business (or any sized business) there are a few terms you’ll need to learn.