Craft a compelling executive summary

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Gather relevant information
Conduct thorough research on your target client and their industry. Use customer data from your CRM to flesh out the proposal and ensure it’s highly relevant. Don’t have a CRM? It’s easy to get started with Salesforce.

3. Structure and format
Organize your proposal using a clear and logical structure. Use headings, subheadings, and bullet points to make it easy to read. Tailor the format to your audience and purpose.


Write a concise and attention-grabbing executive summary that guatemala whatsapp lead summarizes the key points of your proposal. This section is crucial in capturing the reader’s interest.

5. Develop a detailed problem statement
Clearly outline the challenge or problem your client is facing. Provide evidence and data to support your claims and demonstrate your understanding of their situation.