You’ll learn why in this blog post, as we explore the underlying psychology of sales motivation that makes the sales leaderboard a successful sales management tactic.
What you’ll learn:
Why do sales leaderboards work?
7 ways to get the most out of your sales leaderboard
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What is a sales leaderboard?
A sales leaderboard is a tool that sales organizations use to track their teams’ or reps’ performance in a ranking-based system, much like a scorecard in golf or any other individual sport. It’s a popular form of gamification – a strategy for influencing and motivating different types of behaviors using common elements of gameplay. Think point scoring, rules of play, rewards, and more.
A typical sales leaderboard displays a ranking of performers based on a predetermined set of key metrics and individual targets – like quota attainment, sales activities, or new revenue generation. Sales reps receive points as they accomplish their various objectives and earn rewards for hitting certain milestones.
What is a sales leaderboard?
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