Sales leaderboards feed the reward

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There is a wealth of research in support of the claim that positive reinforcement motivates employees better than punishment. But many sales organizations fail to actually bake consistent positive reinforcement into the foundation of their sales strategy.

A sales leaderboard is one of the most potent sources of positive reinforcement because it’s immediate, consistent, and unbiased. A team member hits a target and sees a tangible result on the leaderboard.

compulsion loop
The reward/compulsion loop is a scientific theory that explains malta whatsapp lead why we form many of our most persistent habits. It refers to a chain of actions that, when repeated, trigger a neurochemical “reward” – a release of dopamine that makes us feel a surge of happiness.

This cause-and-effect leads us to develop compulsions related to the actions that trigger neurochemical reward. It’s why you can’t stop playing your favorite phone game. The hits of dopamine the game provides have created an unconscious desire to keep playing it. Developers actually work compulsion loop mechanics into their game designs to keep players coming back.