Here’s a concise guide on how to write effective SMS marketing messages that get noticed and drive action.
1. Keep It Short and Clear
SMS messages have a strict limit—160 characters egypt phone number list per message—so brevity is essential. Avoid long sentences or complicated language. Get straight to the point with a clear, simple message.
Tips:
Use concise wording.
Avoid jargon or abbreviations that might confuse.
State the main benefit or offer upfront.
For example, instead of “We are pleased to announce a fantastic discount for our loyal customers this weekend,” say, “Enjoy 20% OFF this weekend only! Show this text in-store.”
2. Personalize Your Message
Personalization can significantly boost engagement. Use your customer’s name or reference their past purchases or preferences when possible.
Example:
“Hi Sarah, thanks for shopping with us! Get 15% OFF your next order with code SARAH15.”
Many SMS marketing platforms allow dynamic fields to insert names or custom info automatically.
3. Include a Clear Call to Action (CTA)
Every SMS should tell the recipient what you want them to do next. Whether it’s visiting your website, redeeming a coupon, or replying to the message, the CTA needs to be explicit and actionable.
Examples:
“Shop now at [link]”
“Reply YES to claim your discount”
“Show this text at checkout”
Make it easy for customers to take the desired action.
4. Create Urgency or Exclusivity
Urgency encourages customers to act quickly, while exclusivity makes them feel special. Combine these elements to increase response rates.
Examples:
“Limited time offer—ends tonight!”
“Exclusive deal for VIP members only”
“Hurry, only 10 items left!”
Using countdowns or deadlines motivates immediate engagement.
5. Use Friendly and Conversational Tone
SMS is a personal channel, so keep your tone friendly and relatable. Avoid sounding overly formal or robotic. Write like you’re speaking to a friend.
For instance, “Hey! Don’t miss out on our flash sale today!” feels more engaging than “Dear customer, our sale is ongoing.”
6. Provide Value
People receive many texts daily, so make sure your message offers something valuable. This could be a discount, helpful information, event invite, or exclusive access.
Always ask: What’s in it for the customer? If the value isn’t clear, the message will be ignored.
7. Comply with Legal Requirements
Respect privacy laws and regulations governing SMS marketing. Only send messages to customers who have opted in, include opt-out instructions (e.g., “Reply STOP to unsubscribe”), and avoid sending texts at inappropriate times.
Compliance not only protects your business legally but also builds customer trust.
8. Test and Optimize
What works for one audience might not work for another. Regularly test different message styles, CTAs, timing, and personalization tactics. Use analytics from your SMS platform to track open rates, click-throughs, and conversions, then optimize accordingly.
Sample Effective SMS Marketing Message
“Hi Mike!
Your exclusive 25% OFF code: MIKE25. Shop today at www.example.com. Hurry, expires midnight! Reply STOP to unsubscribe.”Conclusion
Writing effective SMS marketing messages means being clear, personal, and action-driven—all within a small character limit. Focus on delivering value, creating urgency, and speaking directly to your audience while respecting legal boundaries. With careful crafting and continual testing, SMS can become one of your most powerful marketing tools.