Not all businesses care about the same offers or content.
Examples:
Real estate brokers → market fax lists data, listings
Medical offices → insurance updates, local service offers
Restaurants → supply deals, event promotions
Why it works: More relevant content increases the chance they’ll read or respond.
2. Segment by Location
Tailor messages to local relevance or regional promotions.
Examples:
City or neighborhood-specific offers
Event invites or alerts in their zip code
Hyper-local B2B partnerships
Pro Tip: Use zip codes or metro areas in your CRM or list to group contacts.
3.Segment by Decision-Maker or Role
If you know who the fax is going to (e.g., office manager vs. owner), customize the tone and CTA.
Examples:
Owners → Profit-boosting services, high-level strategy
Admins → Scheduling tools, paperwork services
4.
Segment by Engagement or Response HistoryTrack which recipients have:
Opted in recently
Responded to past faxes
Downloaded or called based on past campaigns
Segment these as “Hot Prospects” and treat them differently — maybe with exclusive offers.
5. Segment by Timing or Seasonality
Match fax content to the time of year or a specific business cycle.
Examples:
Tax season → CPAs, law offices
Summer → HVAC companies, event planners
End-of-quarter → commercial brokers, finance firms
6. Segment by Company Size
Bigger companies might need different messaging than small local shops.
Examples:
Multi-location companies → Enterprise service packages
Mom-and-pop shops → Budget-friendly or done-for-you options
7. Segment by Consent Type
Keep your list compliant and well-organized:
Opt-in with form/email
Phone-confirmed
Existing client relationship
Purchased list (use with caution and re-verify!)
Tag these clearly in your system so you don’t misuse them and violate faxing laws.
Bonus Tips for ExecutionTailor your fax design for each segment: Different headers, call-to-actions, or contact names.
Test and track: Use tracking numbers or custom short links to measure which segments respond best.
Keep your segments clean: Update every 3–6 months based on engagement, bounce rates, and opt-outs.