Switching to the fifth in integration with Yandex.Direct and can do more with Google AdWords

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Yandex.Direct: Moving from the fourth version of API to the fifth
Google AdWords: With us, expanded text ads
Every CoMagic developer is a bit of Michelangelo when they improve the architecture of our tools integration with advertising services. Since this process happens almost unnoticed by you, we will tell you a little about what will be done in the near future - the update is scheduled for tomorrow, August 24.

Yandex.Direct: Moving from the fourth version of API to the fifth
Our integration with Yandex.Direct is moving from API cyprus phone numbers version 4 to version 5. Don't worry: this won't change anything in your world - all settings will be transferred to the new configuration automatically.

For the curious (those who want to know how everything works now). If you decide to take a closer look at the settings interface, you will notice changes - now the entire mechanics of integration with Yandex.Direct are tied to the final client account in this service and require entering the appropriate login. For advertising agencies, this means that they will need to set up integration separately for each of the client sites, using the client's login in Yandex.Direct. That is, now when setting up, they will not have to inconveniently select the necessary campaigns for integration for a specific client from the general list of campaigns for all clients. Let us remind you that such a list was automatically generated in the second step of the settings and could take a very long time to load if the agency had many clients. Now such a list will be concisely generated for each configured client separately.


Another big and convenient plus for agencies is that now not only Yandex.Direct client points, but also agency points can be used for integration. That is, if a client runs out of points, the system will continue to work using agency points. This feature is disabled by default, but it can be enabled here:


Google AdWords: With us, expanded text ads
And the integration with Google AdWords will be supplemented by the ability to pull data on a new type of advertising — extended text — into CoMagic reports. Details? It's simple: in our "Traffic Analysis" and "End-to-End Analytics" reports, you can now monitor their effectiveness as well. For example:

see the number of requests received from them, data on conversion and traffic quality (including a breakdown by remarketing audiences);
and control the cost of the visits and requests they bring.