1. Target Highly Regulated Industries
Healthcare, legal, real estate, and government sectors still rely heavily on fax.
Building lists specifically for these niches can boost open and response rates.
2. Use Permission-Based and Established fax lists Business Relationships (EBR) Lists
Compliance with TCPA and Junk Fax Prevention Act means opt-in or EBR lists perform best.
These lists reduce legal risk and improve engagement.
3. Segment Your Fax Lists Deeply
Divide contacts by:
Industry
Geography
Company size
Decision-maker role
Hyper-segmentation leads to personalized messaging and better ROI.
4. Combine Fax With Multichannel Campaigns
Use fax as part of a broader outreach:
Follow up faxes with emails or calls.
Include QR codes or URLs on faxes to drive digital engagement.
5. Leverage AI for List Cleaning and Targeting
AI-powered tools help verify numbers, remove duplicates, and prioritize high-potential contacts.
This keeps your lists fresh and actionable.
6. Use Interactive Fax Content
Embed:
QR codes
Short URLs
Personalized offers or invitations
This bridges offline fax with online engagement.
7. Track Fax Campaign Performance
Use delivery reports, response tracking, and follow-up analytics.
Optimize your lists and messaging based on real data.
8. Regularly Update Your Lists
Fax numbers change or get disconnected often.
Refresh your list every 3-6 months to maintain effectiveness.
Bonus Tip: Test & Iterate
Start with small batch sends to test messaging and targeting.
Scale up based on which segments or offers perform best.
Need help creating segmented, permission-based fax lists or crafting multi-touch campaigns that include fax? I’ve got you covered!