What is the average ticket and how do I calculate it for my restaurant?

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What is the average ticket?
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When it comes to the success of a restaurant, the average ticket is one of the indicators to be considered.

But what is average ticket, how can you calculate it and, most importantly, how can you increase it?

By knowing the average spending per customer in your establishment, you can project your revenue and assess whether it will be enough to cover operating costs, thus ensuring the optimal functioning of your business. Therefore, it is essential to master the calculation of the average ticket immediately!

Regardless of the size of your restaurant, from a small one to a bulgaria whatsapp number database food service, financial management is important and cannot be neglected.

In this article, you will find all the essential information about what the average ticket price is for restaurants!

Index
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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing

I don't know
Number of orders per day

I have no orders yet
What is the average ticket?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Why is the average ticket important?
Strategies to increase the average ticket
How to calculate the average ticket?
The Importance of Constant Evaluation
What is the ideal average ticket and how to maintain it?
Conclusion
What is the average ticket?

What is the average ticket and how do I calculate it for my restaurant? (image: file)
In simple terms, what is average ticket price? It is the average amount that each customer spends in your restaurant. It is calculated by dividing the total sales value for a given period by the total number of customers in that same period.

For example, if in one day your restaurant generated R$10,000.00 in sales and served 100 customers, the average ticket would be R$100.00.

Why is the average ticket important?

What is the average ticket and how do I calculate it for my restaurant? (image: file)
The average ticket is not just a number; it is a window into the financial health of your restaurant. It provides insight into customer behavior and the effectiveness or changes you should make to your sales strategies.

Understanding what your establishment's average ticket is is important for evaluating profitability, adjusting menu pricing and understanding customer behavior within your restaurant.

By performing this calculation and analyzing the habits of your target audience, it is possible to identify which products generate the greatest financial return and which ones require adjustments to become more attractive.

Increasing the average ticket means increasing the average sales value per customer, which in turn boosts your business's revenue and profitability.

Strategies to increase the average ticket

What is the average ticket and how do I calculate it for my restaurant? (image: file)
Now that we understand the importance of the average ticket, let’s explore some practical strategies to increase it:

Expand your sales team: Investing in more employees can optimize service, reducing wait times and encouraging additional purchases.
Invest in advertising: increase the visibility of your restaurant through flyers, banners and presence on social media.
Apply digital marketing: explore the potential of online marketing to attract new customers and promote special offers.
Run promotions : offer promotions and combos on off-peak days to increase customer turnover.
Plan your menu strategically: highlight profitable dishes and create upsell options to encourage larger orders.
Train your team: Train your employees to deliver exceptional service and increase the chances of additional sales.
Build customer loyalty: Implement loyalty programs, such as rewards cards, to encourage repeat business.
How to calculate the average ticket?
To calculate the average ticket, simply divide the total sales value by the total number of customers served in a given period.

It can be determined at the end of each month, as this way, you will obtain more accurate information by knowing how many customers attended the food service in the last 30 or 31 days and what the total revenue was in that period.

However, the calculation can also be done daily, weekly or biweekly.

Here is the formula:

TM = NV / VF

Where:

TM = Average Ticket
VF = Billing Value
NV = Number of Sales for the Period
The Importance of Constant Evaluation
Constant analysis of the average ticket is essential to identify opportunities for improvement and adjust your strategy as necessary.

If your average ticket isn’t meeting your goals, it’s time to reevaluate your tactics and rethink your product offering, customer service, and marketing strategies.

What is the ideal average ticket and how to maintain it?
The ideal average ticket varies according to the market segment in which your establishment operates, the products offered and, consequently, the profile of your target audience.

However, it is important to consider that what is considered high for a small local bistro may not be as significant for a large franchise, and vice versa. Therefore, the definition of what is an ideal average ticket is relative and needs to take into account the specific characteristics of your business.

You can perform a comprehensive analysis of your results in two ways:

Comparing previous and current periods: this approach can compare the same indicators month by month, such as the average ticket in January with that in February of the same year, or compare a month in 2023 with the same month in 2024.
Segmenting sales channels or products: in this format, you can analyze the differences in average ticket between orders made via delivery and those consumed on site, for example.
These comparisons allow you to identify opportunities for improvement and develop strategies to further increase your restaurant's profitability, such as those discussed in the next topic.