Profit Maximizer, or Ways to Increase Sales

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The desire of any business to increase profits is quite fair. Marketers use all sorts of methods. And the profit maximizer is what they use successfully.

Fractus specialists will help you choose effective ways to increase sales.

Profit Maximizer: What is it?
Profit Maximizer, optimizer, maximizer or profit maximizer is a technique used to maximize profits (increase income by increasing the average transaction check). Additional products are sold to the main product, which "pull" sales. Roughly speaking, the main product covers expenses, but additional ones maximize profits.

Ways to increase income
Cross-sell . The main products are offered with related or anguilla email list 7582 contact leads related products. For example, buy headphones with a laptop, or croutons or chips with beer. Online stores use this approach by adding a section called “People also buy this product.”
Up-sell (increasing the cost of the transaction). Instead of the basic inexpensive product that the buyer initially planned to buy, he is motivated to buy a more expensive version.
Ways to increase income

Flash sale . A sale at a discount that lasts for a certain time, then the price increases. This shows the buyer that he is losing out on the benefit.
Product bundles (package sales). There are two options. The first is to offer several units of one product, of course at a discount. This could be a set of socks, several sockets in one package, a family set of cups. And the second option is to sell similar products as a set. Always relevant before the holidays. Especially as a gift for men. But sets are also formed for everyday purposes. For example, shower gel with pumice and moisturizing cream. It is easy to track what customers buy with one check and follow it.
Down-sell (lowering the sale). Offering a cheap product instead of an expensive one. The move is used in the absence of a more expensive product, for which the buyer came, or when it is too expensive for him. You can also offer an installment plan.
Large packaging . The client is offered a choice of large and small packaging of the product. As for the HoReCa sphere, it is usually a choice between a large and a small cup of drinks, less often - between dishes. As a rule, preference is given to the larger option, although a small volume could be enough.
How to use maximizers correctly
There are several rules that will help you implement the above techniques as effectively as possible:

recommendatory nature . The seller can only offer the product, and not impose or pressure the buyer;
relevant offers . Offer what the customer needs. Yes, there are sellers who can sell fish wings. But if the buyer feels cheated, he will not come back again;
appropriateness to the situation . A spoon is dear to the heart, as they say. Seasonal additional products in any configuration need to be sold on time. UV protection cream, cooling gel and glasses - in the summer, but warm socks with a thermos - in the winter;
individual approach . Each business has its own working formats. Some use them in combination.
How to Use Profit Maximizer Correctly

Contact Fractus!
Are you interested in how to increase profits, but you feel that you cannot figure it out on your own, and there are no specialists on staff? Call us! Fractus marketers will help. They have enough experience to solve the problem. They will select those options that will work perfectly in your business.

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