Normcore Marketing: All Genius Is Simple

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Normcore marketing is a relatively new trend in the world of advertising, which is rapidly gaining popularity abroad and has every chance of becoming popular here as well. What does this concept hide, and how can it influence the construction and development of a business? For whom will such advertising bring the greatest benefit?

What is Normcore Marketing
Normcore is the so-called "philosophy of simplicity", a way of life that values ​​peace and quiet. The concept itself essentially consists of two English words: "normal" and "base " and defines the popularity of simple, familiar things. For example, the normcore style implies a fashion for "unfashionable" clothes: everyday and comfortable. This is a kind of protest against following the latest trends, conforming to any social groups and demonstrating one's own individuality, but on the contrary - emphasizing one's ordinariness: "I'm the same as everyone else." A striking representative of this style can be called Steve Jobs, who for many years did not change his favorite set of clothes - jeans and a gray turtleneck.

Steve Jobs

Over time, this trend organically merged with marketinggrenada email list and gave rise to another trend in advertising. And, it must be said, quite successfully. This came as a surprise to consumers themselves. For example, in an advertisement for the KitKat chocolate bar, viewers are offered to take a break and eat it. That is, in today's fast pace of life, people are offered to stop for a while, take a break from the excessive fuss and devote time to themselves. And it works!

The Effectiveness of Normcore Marketing
What is the secret of the growing popularity of normcore marketing? First of all, its simplicity, because it is not for nothing that they say that everything ingenious is simple. Most people are tired of complex technologies, noisy events and loud appeals. And if all this is multiplied by a huge number of advertising offers that compete with each other, then calm, soothing videos stand out against their background. Normcore advertising is leisurely and easy to perceive. It allows you to enjoy watching without overloading your mind with an exciting spectacle.

Thus, we can highlight the main features of normcore marketing. These are:

Simplicity.
Slowness.
Calm.
Everyday life.
Harmony.
Normcore advertising can be a real find for businesses that specialize in a variety of areas of life. For example, it is suitable for companies that produce and sell food products. It is also a great option for travel agencies, which can use it to highlight the advantages of the places to which they organize travel. What could be more beautiful than a peaceful vacation in nature?

The Effectiveness of Normcore Marketing
It is impossible to accurately predict the development of marketing and its tools, but you can always rely on the experience of foreign countries and implement the most successful experiments. There is every chance that normcore will become an effective method for unobtrusive promotion of products and services. Therefore, you should not miss the opportunity to be one of the first to appreciate all its advantages.